Podcasting’s Next Wave: Top Growing Genres & Future Trends
Erik Krosby Erik Krosby

Podcasting’s Next Wave: Top Growing Genres & Future Trends

Podcasting continues to soar in popularity, with global listenership exceeding 500 million . As the landscape evolves, certain genres are experiencing rapid growth, while emerging trends hint at the future direction of the medium. Here's an overview of the fastest growing podcast genres and the trends shaping the next five years.

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Interview vs. Narrative: Choosing the Right Podcast Style for Your Voice
Erik Krosby Erik Krosby

Interview vs. Narrative: Choosing the Right Podcast Style for Your Voice

The podcasting world is more vibrant and diverse than ever. Whether you're a seasoned host or an aspiring podcaster, one of the most fundamental decisions you'll make is choosing a podcast format. Two of the most popular formats are interview-based and narrative-style and both offer distinct experiences for creators and listeners alike.

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How AI is Revolutionizing Podcast Production
Erik Krosby Erik Krosby

How AI is Revolutionizing Podcast Production

In just over a decade, podcasting has grown from a niche hobby to a major pillar of digital media. With more than 5 million podcasts and 70 million episodes worldwide, creators are racing to meet the rising demand for quality, consistency, and creativity. Enter artificial intelligence, an increasingly vital force reshaping every stage of podcast production. From planning to publishing, AI is streamlining workflows, amplifying creativity, and lowering barriers to entry for aspiring podcasters.

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Audiobook Sales: A Five-Year Growth Story
Erik Krosby Erik Krosby

Audiobook Sales: A Five-Year Growth Story

The audiobook industry has experienced remarkable growth over the past five years, transforming from a niche market into a dominant force in the global publishing landscape. Let's explore the key milestones and factors contributing to this surge.

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How Podcasts Support SEO and Boost Your Online Presence
Erik Krosby Erik Krosby

How Podcasts Support SEO and Boost Your Online Presence

In a digital world crowded with content, standing out requires more than just blog posts and social media updates. Podcasting continues to be a powerful tool that not only engages your audience through storytelling, but also plays a surprising role in improving your SEO (Search Engine Optimization).

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True Crime Podcasts Dominate, but New Genres Are Emerging
Erik Krosby Erik Krosby

True Crime Podcasts Dominate, but New Genres Are Emerging

True crime podcasts have undoubtedly become a dominant force in the podcasting world. From chilling investigations to in-depth storytelling, the genre has captivated millions of listeners and shaped the way we consume audio content. But while true crime shows remain incredibly popular, a new wave of genres is emerging, creating fresh opportunities for creators and offering listeners an expanded range of content.

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Spotify Invests $100 Million in Podcasting to Compete with Apple
Erik Krosby Erik Krosby

Spotify Invests $100 Million in Podcasting to Compete with Apple

In a bold move to strengthen its foothold in the podcasting world, Spotify has announced a $100 million investment into the podcasting industry. This strategic push aims to elevate Spotify’s podcast offerings and challenge Apple Podcasts, which has long been the dominant platform in the space.

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The Rise of Video Podcasts: A New Era for Creators and Viewers
Erik Krosby Erik Krosby

The Rise of Video Podcasts: A New Era for Creators and Viewers

In recent years, podcasting has taken the world by storm, with millions of shows covering virtually every topic imaginable. However, one trend has been growing rapidly within the podcasting world: video podcasts. What was once a purely audio-driven medium is now seeing a significant shift as creators bring their content to life through video.

For both creators and viewers, this new format opens up exciting opportunities. Video podcasts are changing how content is consumed, how creators connect with their audiences, and how brands approach marketing. Let’s dive into the reasons behind this rise and explore what it means for the future of podcasting.

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Influencer Podcasts Are Changing the Way Brands Approach Marketing
Erik Krosby Erik Krosby

Influencer Podcasts Are Changing the Way Brands Approach Marketing

In the ever-evolving world of marketing, businesses are constantly searching for new and innovative ways to reach their target audiences. Traditional advertising methods, such as TV ads, billboards, and even social media posts, are no longer enough to capture the attention of today's savvy consumers. Enter the era of influencer podcasts, a powerful tool that’s quickly reshaping the marketing landscape.

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Global Podcast Revenue Surpasses $4 Billion
Erik Krosby Erik Krosby

Global Podcast Revenue Surpasses $4 Billion

According to industry estimates, the global podcast advertising revenue reached approximately $4 billion in 2024, marking a 16% year-over-year increase from the previous year. This growth indicates a steady expansion of the podcasting market, transitioning from its rapid pandemic-era boom to a more sustainable trajectory.

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Branded Podcast Content: Building Brand Equity Over Time
Erik Krosby Erik Krosby

Branded Podcast Content: Building Brand Equity Over Time

In an age of ad blockers, banner blindness, and skipped YouTube pre-rolls, brands are increasingly turning to a more immersive, trust-building format, podcasting. But not just traditional sponsorships, branded content, where the brand is the creator or central collaborator, is emerging as a powerful way to build long-term brand equity.

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Why Sound Design Matters in Podcasting: Elevate Audio Storytelling
Erik Krosby Erik Krosby

Why Sound Design Matters in Podcasting: Elevate Audio Storytelling

In an era where podcasts have exploded in popularity, standing out in a crowded field requires more than a good microphone and an engaging script. Sound design, the creative use of audio elements like ambient sound, effects, and music, is an often underestimated pillar of high-quality podcast production. When used thoughtfully, sound design can transform your podcast from simply informative to powerfully immersive.

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Taming the Sound: The Real Production Challenges of Home Recording
Erik Krosby Erik Krosby

Taming the Sound: The Real Production Challenges of Home Recording

In the age of home studios and remote content creation, the line between amateur and professional audio is increasingly blurred. With a laptop, a microphone, and a bit of creativity, creators can produce podcasts, voiceovers, music, or video content from virtually anywhere. But as many soon discover, producing high-quality recordings at home is rarely as easy as plugging in and pressing the record button

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How Internal Podcasts Are Revolutionizing Team Communication
Erik Krosby Erik Krosby

How Internal Podcasts Are Revolutionizing Team Communication

In a world where emails pile up faster than we can read them and Zoom fatigue is very real, internal podcasts are emerging as a powerful tool to cut through the noise and bring teams together in a more human way.

Whether your company is remote, hybrid, or in-office, clear communication is the backbone of any successful organization. But communication isn’t just about pushing information, it’s about making people feel informed, engaged, and connected. That’s where internal podcasts shine.

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Maintaining Authenticity in Branded Content for Podcasts
Erik Krosby Erik Krosby

Maintaining Authenticity in Branded Content for Podcasts

Branded content has become a cornerstone of podcast monetization, offering a valuable revenue stream for creators and a powerful storytelling vehicle for brands. But as more sponsors seek airtime, listeners are becoming increasingly discerning. Today’s podcast audiences crave genuine voices, real stories, and transparent motives and they can spot inauthenticity a mile away.

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Riverside.fm vs. Zoom: Which Is Better for Podcasting in 2025?
Erik Krosby Erik Krosby

Riverside.fm vs. Zoom: Which Is Better for Podcasting in 2025?

If you’re thinking about launching a podcast, or leveling up your current workflow, you’ve probably asked yourself this question: Should I use Riverside.fm or just stick with Zoom?

At first glance, they both let you record remote interviews. But under the hood, they’re very different beasts, and choosing the right one can make a massive difference in your audio quality, editing time, and listener experience.

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The Hidden Hurdles: Uploading an Audiobook to Audible
Erik Krosby Erik Krosby

The Hidden Hurdles: Uploading an Audiobook to Audible

If you’ve just finished recording your audiobook, first, a huge congrats! That’s no small feat. But if you thought the hardest part was behind you, think again. Uploading an audiobook to Audible (via Amazon’s Audiobook Creation Exchange, aka ACX) comes with its own unique set of challenges. As an audio producer and indie creator, I’ve helped many authors navigate this final step, and trust me, it's not always as intuitive as you'd hope.

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The Latest in Podcasting: Trends, Shakeups, and New Voices (April 2025)
Erik Krosby Erik Krosby

The Latest in Podcasting: Trends, Shakeups, and New Voices (April 2025)

Podcasting continues to evolve at lightning speed in 2025, with fresh voices joining the space, platforms redefining the rules, and industry leaders grappling with how to measure success. Whether you're a podcaster, producer, or passionate listener, here's a quick roundup of what’s happening right now.

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Branded Content in Podcasting: Why It Works and How to Do It Right
Erik Krosby Erik Krosby

Branded Content in Podcasting: Why It Works and How to Do It Right

In the golden age of audio, podcasting has exploded into one of the most powerful storytelling mediums out there. From true crime to business insights, self-help to comedy, there’s a show (or a dozen) for everyone. But beyond the earbuds and episode lists lies a marketing opportunity that’s quietly gaining serious traction: branded content in podcasting.

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What Is Branded Content & Why It’s a Smart Marketing Move
Erik Krosby Erik Krosby

What Is Branded Content & Why It’s a Smart Marketing Move

In a world where consumers are constantly bombarded by ads, it’s no surprise that traditional advertising is starting to lose its edge. People are tired of being sold to — they’re skipping commercials, blocking pop-ups, and tuning out banner ads. So, how can brands still connect meaningfully with their audience?

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