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From Mic to Merch Store: The Creator Economy’s Next Evolution
Erik Krosby Erik Krosby

From Mic to Merch Store: The Creator Economy’s Next Evolution

Podcast merchandise has evolved from simple branded swag into a major revenue driver for creators. As audiences become more loyal and platforms make selling easier, successful podcasters are now building merch into the core of their business strategy, turning listeners into customers and community members at the same time.

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Canadian Podcast Listening Reaches a Record High
Erik Krosby Erik Krosby

Canadian Podcast Listening Reaches a Record High

Podcast listening in Canada has reached an all-time high. According to the 2026 Canadian Podcast Report, nearly half of all Canadian adults now listen to podcasts every month, the largest year-over-year increase ever recorded. Discover what's driving this remarkable growth, why Canadian-made content is thriving, and what these trends mean for podcast creators, advertisers, and the future of the industry.

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Q1 2026 Audiobook Sales: Less Hype, More Strategy
Erik Krosby Erik Krosby

Q1 2026 Audiobook Sales: Less Hype, More Strategy

First-quarter 2026 sales data across the audiobook industry points to a market that continues to mature rather than simply grow at the explosive rates seen earlier in the decade. While exact global figures are still being compiled by major analytics firms, early reporting and distributor-level signals suggest steady year-over-year revenue increases, with particular strength in subscription-driven listening and independent publishing. Rather than a single dramatic surge, Q1 2026 appears to reflect a stabilization phase where consumer demand remains high but spending is more evenly distributed across platforms and genres.

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Mic Check, Paycheck: Where Voiceover Work Is Heading Next
Erik Krosby Erik Krosby

Mic Check, Paycheck: Where Voiceover Work Is Heading Next

The voiceover industry has undergone a remarkable transformation over the past decade. Once dominated by traditional work such as radio commercials, television advertising, and animated cartoons, today's voice actors have access to a broader and more diverse range of opportunities than ever before. Advances in technology, the rise of digital media, and the growing demand for audio content have created an exciting landscape where both experienced professionals and newcomers can build successful careers.

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Break Into Voice-Over Without Breaking the Bank
Erik Krosby Erik Krosby

Break Into Voice-Over Without Breaking the Bank

One of the biggest misconceptions about starting a voice-over career is that you need expensive software and a professional studio from day one. The truth is that many successful voice actors began with basic equipment and free recording software. While your microphone and recording environment play a major role in audio quality, the software you use to record and edit your voice doesn't have to cost anything when you're just getting started.

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From Radio Dramas to Podcasts: The Evolution of Sound Design
Erik Krosby Erik Krosby

From Radio Dramas to Podcasts: The Evolution of Sound Design

Sound design has been an integral part of storytelling for more than a century. Long before podcasts and audiobooks became mainstream, audio creators were using sound effects, music, and creative recording techniques to transport listeners into imaginary worlds. From the golden age of radio dramas to today’s immersive audio experiences, sound design has continually evolved alongside technology, reshaping the way stories are told and experienced.

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The Sound of Growth: How Audiobooks Became a Billion-Dollar Habit
Erik Krosby Erik Krosby

The Sound of Growth: How Audiobooks Became a Billion-Dollar Habit

The Audio Publishers Association’s newly released 2025 Sales Survey and 2026 Consumer Survey offer a clear snapshot of an audiobook industry that is still growing quickly, evolving in how people listen, and expanding its cultural footprint in ways that go far beyond traditional publishing.

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Press Play: 3 Must-Listen Podcasts for June
Erik Krosby Erik Krosby

Press Play: 3 Must-Listen Podcasts for June

Summer is officially underway, and with longer days, road trips, backyard afternoons, and vacation travel on the horizon, June is the perfect time to refresh your podcast queue. Whether you're looking for investigative journalism, gripping true-crime storytelling, or an immersive audio drama, this month's standout podcast recommendations offer something for every listener. According to Podcast Review's June picks, three shows in particular deserve a spot at the top of your listening list.

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The Podcasts Still Dominating 2026 (Q1)
Erik Krosby Erik Krosby

The Podcasts Still Dominating 2026 (Q1)

Podcasting in 2026 is less about disruption and more about consolidation. Across both the U.S. and Canada, a familiar group of shows continues to dominate the charts, driven by long-form interviews, daily news staples, and true crime storytelling that shows no signs of slowing down. While formats have evolved and video has become essential for growth, the top tier remains remarkably stable. From global juggernauts like The Joe Rogan Experience to daily essentials like The Daily and fan-favorite narrative hits like Crime Junkie, the podcast landscape this year is defined by scale, consistency, and the growing overlap between audio, video, and streaming culture.

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Magazine Articles Are the New Audiobooks
Erik Krosby Erik Krosby

Magazine Articles Are the New Audiobooks

Spotify is expanding beyond music, podcasts, and audiobooks with the addition of more than 650 narrated magazine articles from publishers including Rolling Stone, The Atlantic, Vogue, WIRED, and Vanity Fair. The move signals Spotify's growing ambition to become the go-to destination for all forms of audio storytelling, while further blurring the lines between publishing, podcasting, and audiobooks.

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Searchability: You Can’t Listen to What You Can’t Find
Erik Krosby Erik Krosby

Searchability: You Can’t Listen to What You Can’t Find

Searchability has quietly become one of the biggest structural problems in podcasting today, and it is now shaping how shows are discovered, consumed, and ultimately whether they survive. Unlike text-based media, podcasts are still largely built on weak indexing systems, limited metadata, and platform-dependent discovery. As a result, even high-quality content often disappears into an endless feed of episodes that are difficult to search, categorize, or resurface at the moment a listener actually needs them.

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When Podcasts Start Writing Themselves
Erik Krosby Erik Krosby

When Podcasts Start Writing Themselves

The audio industry is entering a new phase where “podcasts” are no longer strictly produced by humans, but increasingly generated, assembled, and personalized by artificial intelligence. Two of the most significant signals of this shift are Spotify’s rollout of AI-generated “Personal Podcasts” and Amazon’s expansion of Alexa+ into on-demand, AI-created audio briefings. Together, these developments point toward a future where listening is no longer about choosing a show, but about receiving a continuously tailored stream of spoken content.

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From Manuscript to Mic Drop: How Audiobooks Get Made
Erik Krosby Erik Krosby

From Manuscript to Mic Drop: How Audiobooks Get Made

Ever wonder how a book becomes something you can listen to on a walk, a commute, or late at night with the lights off? Behind every audiobook is a detailed creative process that turns written words into a fully produced audio experience. From script preparation and casting the right voice to studio recording, precision editing, and final mastering, each step is carefully crafted to ensure every pause, tone, and breath feels intentional. This behind-the-scenes look reveals the hidden work that transforms a manuscript into a polished master file, ready to be pressed play on.

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Spotify Joins the Mile-High Streaming Club
Erik Krosby Erik Krosby

Spotify Joins the Mile-High Streaming Club

Spotify is heading for cruising altitude. In a move that blends travel, tech, and entertainment, Spotify has partnered with United Airlines to bring free streaming access to passengers during flights. The collaboration marks another step in the evolution of in-flight entertainment, where travelers increasingly expect the same on-demand experiences in the sky that they enjoy on the ground.

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Listening on the Move: Audiobook Walking Clubs
Erik Krosby Erik Krosby

Listening on the Move: Audiobook Walking Clubs

Audiobook walking clubs are reimagining what it means to read together. Instead of gathering around a single book, participants meet in outdoor spaces and walk while listening to their own audiobooks, blending solitude with shared presence. The result is a relaxed, flexible social experience that turns parks and trails into quiet, moving reading rooms, and reflects a growing shift toward more active, immersive ways of engaging with stories.

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YouTube Is Becoming the New Podcast Capital
Erik Krosby Erik Krosby

YouTube Is Becoming the New Podcast Capital

Podcasting is no longer just an audio experience. Over the past few years, the industry has undergone a major transformation as creators and audiences alike shift toward video-first content. What was once a medium dominated by headphones and RSS feeds is now increasingly driven by cameras, clips, thumbnails, and algorithms. According to new industry data, more podcast listeners are now consuming content in both video and audio formats rather than strictly audio-only. That shift is changing the way podcasts are produced, distributed, discovered, and monetized.

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From Runway to Replay: Spotify’s In-Flight Push
Erik Krosby Erik Krosby

From Runway to Replay: Spotify’s In-Flight Push

As airlines rethink in-flight entertainment for a hyper-connected world, Spotify is stepping into the cabin, partnering with United Airlines to bring podcasts, playlists, and audiobooks to 35,000 feet. It’s more than a content deal; it’s a strategic push to turn passive travel time into deeply personalized listening. With competitors like Audible already circling the space, the skies are quickly becoming the next frontier in the battle for audio attention.

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From Idea to Earbuds: The Podcast Production Playbook
Erik Krosby Erik Krosby

From Idea to Earbuds: The Podcast Production Playbook

What does it actually take to turn a podcast idea into something people can’t stop listening to? A lot more than hitting record. This behind-the-scenes look at the end-to-end podcast process breaks down how great shows are built, from shaping a strong concept and capturing clean, compelling audio, to the meticulous editing, sound design, and smart distribution that bring it all together. Whether you’re a creator, brand, or curious listener, this is the real workflow behind the voices in your headphones.

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Garbage In, Garbage Out: How to Record Vocals That Don’t Need Saving
Erik Krosby Erik Krosby

Garbage In, Garbage Out: How to Record Vocals That Don’t Need Saving

Capturing a clean vocal recording is one of those skills that feels deceptively simple, until you hear the difference between a polished track and something that sounds distant, noisy, or uneven. Whether you’re recording a podcast, audiobook, voiceover, or music, the quality of your raw vocal capture sets the ceiling for everything that comes afterward. No amount of editing or processing can fully rescue a poorly recorded voice. The good news is that getting it right doesn’t require a massive budget, just the right habits.

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From Manuscript to Mastered Audio: A Collaborative Audiobook Production Case Study
Erik Krosby Erik Krosby

From Manuscript to Mastered Audio: A Collaborative Audiobook Production Case Study

When an author decides to narrate their own audiobook, it adds a powerful layer of authenticity, but it also introduces a unique set of technical and creative challenges. This case study walks through my end-to-end process of working closely with an author to transform their manuscript into a polished, distribution-ready audiobook. The goal is simple: preserve the author’s voice while elevating it to professional production standards.

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