 
        
        
      
    
    Read Our Insights
 
      
      Sony Music vs. AI: The Fight for Creative Control in the Age of Deepfakes
The music industry is facing one of its most complex challenges yet, how to protect creative work in an era where artificial intelligence can imitate, replicate, and even reinvent sound.
 
      
      How Comic Book Art Is Revolutionizing Video Podcasts
The rise of video podcasts has brought a visual dimension to what was once an entirely audio-driven experience. But as audiences grow accustomed to the format, creators are finding new ways to captivate viewers, and one of the most striking trends emerging in 2025 is the use of comic book–style art to amplify storytelling and immersion.
 
      
      From E-Book to Audio: How Listening Habits Are Changing in 2025
The book world is in the midst of a profound shift. While print remains the foundation of reading culture, the surge in digital formats, especially audiobooks, is redefining how people consume stories and information.
 
      
      A New Era: Spotify and Netflix Join Forces for Video Podcasts
In a move that signals a fresh chapter in media and streaming, Spotify and Netflix have announced a partnership to bring select video podcasts from Spotify’s ecosystem onto Netflix’s platform. The deal will launch in the U.S. in early 2026, with further international roll-out planned. Here’s a deeper dive into what this means, for the companies, for creators, and for us as viewers.
 
      
      The Ethics of Editing: When Should You Change a Speaker’s Words?
Editing is where stories come to life and where truth can quietly shift. In the world of podcasting and audio production, editors are more than technicians. They’re curators of meaning, sculpting speech into coherence, pacing, and emotional impact. But with that creative control comes a question that’s as old as storytelling itself: when, if ever, is it ethical to change what someone said?
 
      
      Repurposing Podcast Content into Video Shorts That Drive New Listeners
If you’re not repurposing your podcast episodes into video shorts, you’re leaving massive reach on the table. Short-form video is now one of the most powerful discovery tools available to podcasters, whether you’re posting on YouTube Shorts, TikTok, or Instagram Reels. The good news? You already have the raw material: your podcast. The challenge is learning how to turn that audio gold into visually engaging, scroll-stopping content.
 
      
      Top Audiobook Genres Captivating Listeners Today
Audiobooks have exploded in popularity, transforming commutes, workouts, and household chores into immersive storytelling sessions. With more people tuning in than ever, certain genres consistently capture listeners’ attention, each offering a unique kind of escape, inspiration, or insight. Here’s a look at the top audiobook genres dominating the charts today, and why they resonate so deeply.
 
      
      How to Make a Podcast Successful: The Essential Steps
Starting a podcast is easier than ever, but making it successful takes skill, planning, and consistency. Whether you’re an individual creator, a brand, or a storyteller looking to grow an audience, the process involves far more than just hitting “record.” Here are some of the essential steps to building a podcast that not only sounds great, but resonates with listeners.
 
      
      Now Hear This: New Techniques in Audio Advertising
In the past, advertising was dominated by print, radio, and television. Today, however, audio is experiencing a renaissance, driven by the rise of podcasts, streaming platforms, voice assistants, and immersive sound technology. Brands are no longer just broadcasting messages; they’re creating experiences that audiences can hear, feel, and even interact with.
 
      
      International Podcast Day: A Global Celebration of Storytelling and Sound
Every year on September 30th, creators and listeners around the world come together to celebrate International Podcast Day, a day dedicated to the medium that has revolutionized how we consume stories, news, and entertainment. What began as a small idea in the United States has grown into a global event that highlights the power of audio and the diverse voices shaping the podcasting landscape.
 
      
      Pop-Up Recording: Big Studio Quality in Small Spaces
If you’ve ever wanted to create a podcast or audiobook but felt limited by equipment, acoustics, or space, a pop-up recording studio might be exactly what you need. Unlike traditional studios, which require travel, scheduling, and sometimes steep rental fees, pop-up studios bring professional-quality audio recording directly to you.
 
      
      Why Does Audio in Film and TV Sound So Clean?
When you sit down to watch a movie or a TV show, the sound is often so clear and polished that you hardly think about it. But capturing dialogue, effects, and ambience on set is rarely perfect. In fact, the journey from raw recordings to the final, broadcast-ready audio track is long, detailed, and highly technical. So how does it end up sounding so clean by the time it reaches your ears?
 
      
      The Evolving Technology of Listening: From Headphones to Immersive Audio
The way we listen has changed as dramatically as the way we watch or read. What once required clunky hardware and limited fidelity has now become sleek, wireless, and deeply immersive. From music lovers to gamers, podcasters to film buffs, innovations in listening devices are transforming audio into an experience rather than just a medium.
 
      
      Case Study: Launching a Branded Marketing Insights Podcast
Recently, a new client approached me with an exciting challenge: she wanted to create a branded podcast to support her small company, which specializes in consumer insights. Her goal was to develop a show that sounded unique, polished, and professional, something that would reflect her brand’s expertise while engaging her audience.
 
      
      A Short Guide to Effectively Marketing Your Audiobook or Podcast
Creating a high-quality audiobook or podcast is only half the battle. Reaching listeners and building an audience is what ultimately determines success. Effective marketing requires a combination of strategy, creativity, and consistency.
 
      
      What It’s Like Being a Professional Voice Actor: Work, Training, and Pay
When most people think of voice acting, they imagine movie trailers or cartoon characters. But the world of professional voice acting is much broader, covering everything from commercials to video games to audiobooks. For many, it’s a creative and flexible career, but also one that requires persistence, training, and a thick skin.
 
      
      Producing an Audiobook: Step-by-Step
Audiobooks are one of the fastest-growing segments in publishing. For authors and publishers, offering an audiobook version of a book can expand audience reach, boost sales, and give stories a new dimension. But what does the process actually look like from start to finish?
 
      
      How Much Do Top Podcasts Earn …. And What It Takes to Get There
Podcasting isn’t just a hobby anymore. Some shows are earning tens of millions of dollars per year, building media businesses around their content. But that success takes time, strategy, and often a diversity of income streams.
So, how much do the top podcasters actually earn, how did they get there, and what are some of the lessons creators can take from their journeys?
 
      
      Audible Steps Into AI-Narrated Audiobooks: What It Means for the Future of Storytelling
The audiobook world just got a shake-up. Audible, the leading audiobook platform owned by Amazon, has announced it will roll out AI-narrated audiobooks, a move that could redefine how stories are created, consumed, and valued.
 
      
      How to Decide on Podcasting Equipment: A Guide for New and Growing Podcasters
Podcasting has never been more accessible. With a microphone, headphones, and a computer, anyone can share their voice with the world. But if you’ve ever gone shopping for podcasting gear, you know the options can feel overwhelming, USB vs. XLR mics, mixers vs. audio interfaces, dynamic vs. condenser. The right setup depends less on having the “best” gear and more on choosing what fits your goals, budget, and recording style.
