How to Decide on Podcasting Equipment: A Guide for New and Growing Podcasters
Erik Krosby Erik Krosby

How to Decide on Podcasting Equipment: A Guide for New and Growing Podcasters

Podcasting has never been more accessible. With a microphone, headphones, and a computer, anyone can share their voice with the world. But if you’ve ever gone shopping for podcasting gear, you know the options can feel overwhelming, USB vs. XLR mics, mixers vs. audio interfaces, dynamic vs. condenser. The right setup depends less on having the “best” gear and more on choosing what fits your goals, budget, and recording style.

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Behind the Scenes: The Production Process of Creating an Audiobook
Erik Krosby Erik Krosby

Behind the Scenes: The Production Process of Creating an Audiobook

Audiobooks are one of the fastest-growing formats in publishing, offering listeners a hands-free, immersive way to experience stories. But what many people don’t realize is that creating an audiobook is a highly detailed process that goes far beyond simply reading a book into a microphone. From recording to mastering, every step of the audio production process shapes how listeners will engage with the story.

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The Most In-Demand Audio Production Skills in 2025
Erik Krosby Erik Krosby

The Most In-Demand Audio Production Skills in 2025

The audio world is evolving at lightning speed, and whether you’re a seasoned pro or a weekend hobbyist, keeping your skills sharp is essential. In 2025, the line between music production, podcasting, sound design, and immersive audio is blurrier than ever. The best producers are the ones who can adapt, innovate, and deliver top-quality sound across platforms.

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Why True Crime Podcasts Continue to Reign as the Most Popular Genre
Erik Krosby Erik Krosby

Why True Crime Podcasts Continue to Reign as the Most Popular Genre

In the ever-evolving world of podcasting, one genre has consistently dominated the charts, true crime. Whether it’s the chilling retelling of an unsolved mystery, an in-depth investigative series, or an intimate interview with a witness, true crime podcasts draw in millions of listeners worldwide. But what is it about this genre that keeps audiences hooked year after year?

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Branded Video Podcasting in 2025: A Strategic Engine for Business Growth
Erik Krosby Erik Krosby

Branded Video Podcasting in 2025: A Strategic Engine for Business Growth

Video podcasts are now essential, not a bonus. In 2025, over 60% of top podcasts release full video episodes regularly, and 64% of listeners prefer YouTube to traditional audio platforms. Platforms like Spotify and YouTube prioritize video-first formats, making visual storytelling a key discovery driver.

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Using Podcast Analytics to Fuel Growth (and Why It Matters)
Erik Krosby Erik Krosby

Using Podcast Analytics to Fuel Growth (and Why It Matters)

Podcasting may begin as a passion project, but sustained success often comes down to one key ingredient, data. Whether you're an indie creator or part of a media company, podcast analytics are no longer a "nice-to-have", they’re essential to grow your audience, improve content, and attract advertisers.

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Sound Design for Narrative: How Audio Shapes Emotion and Storytelling in Fiction Podcasts
Erik Krosby Erik Krosby

Sound Design for Narrative: How Audio Shapes Emotion and Storytelling in Fiction Podcasts

In a world dominated by visuals, sound is often the unsung hero of storytelling. But in fiction podcasts and films, sound design isn't just an accessory, it’s a powerful emotional and narrative tool. From subtle ambient textures to dramatic sonic crescendos, great sound design doesn't just support a scene; it tells part of the story.

This post explores how sound can emotionally enhance scenes, guide transitions, and deepen story beats, whether you're building an immersive audio drama or scoring a pivotal film moment.

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Tuning Into Politics: The Podcast Revolution in Ideological Influence
Erik Krosby Erik Krosby

Tuning Into Politics: The Podcast Revolution in Ideological Influence

In the golden age of audio, podcasts have emerged as more than just entertainment, they're becoming powerful tools for political influence and ideological formation. Once the realm of hobbyists and niche communities, podcasts now rival traditional news sources in reach, intimacy, and cultural sway. With platforms like Spotify, Apple Podcasts, and YouTube serving as digital soapboxes, podcast hosts are shaping public opinion, fueling social movements, and even influencing elections.

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How Internal Podcasts Are Reshaping Corporate Training and Development
Erik Krosby Erik Krosby

How Internal Podcasts Are Reshaping Corporate Training and Development

In the evolving landscape of workplace communication and employee development, internal podcasts are emerging as one of the most powerful tools for corporate learning. No longer limited to external marketing or brand awareness, podcasts have found a home inside companies, transforming how teams share knowledge, train staff, and build culture in a way that’s scalable, convenient, and engaging

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Storytelling That Sells Without Selling: How Branded Podcasts Are Innovating
Erik Krosby Erik Krosby

Storytelling That Sells Without Selling: How Branded Podcasts Are Innovating

Branded podcasts are no longer just side projects or long-form ads, they’ve become strategic storytelling tools that blend entertainment, journalism, and marketing in increasingly creative ways. In 2025, companies aren't just sponsoring content, they're becoming content creators themselves, producing podcasts that build trust, deepen engagement, and shape brand identity in ways traditional advertising can’t.

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The Best-Selling Audiobooks of 2025: What Makes Them So Addictive?
Erik Krosby Erik Krosby

The Best-Selling Audiobooks of 2025: What Makes Them So Addictive?

The audiobook boom isn’t slowing down. In fact, it’s accelerating! In 2025, listeners aren’t just consuming stories during their commute or workout, they’re actively seeking out immersive, high-quality audio experiences that rival film and TV in engagement.

So, what are the top-selling audiobooks this year and, more importantly, what exactly makes them stand out?

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Inside the Sound of Radiolab: How Production Techniques Redefined Podcast Storytelling
Erik Krosby Erik Krosby

Inside the Sound of Radiolab: How Production Techniques Redefined Podcast Storytelling

In the crowded world of podcasting, Radiolab stands out not just for its fascinating stories, but for how those stories are told. Since its early days, Radiolab has pushed the boundaries of audio storytelling through bold, experimental production. Its distinctive sound is no accident, it's the result of thoughtful decisions by producers and sound designers working at the intersection of journalism, art, and science.

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Why the Best-Selling Audiobooks Sound So Good: The Overlooked Power of Production Value
Erik Krosby Erik Krosby

Why the Best-Selling Audiobooks Sound So Good: The Overlooked Power of Production Value

Audiobooks are having a moment. What used to be considered a niche format for long car rides or accessibility has become a mainstream entertainment choice. In fact, in 2025, audiobook sales are projected to surpass $2.3 billion in the U.S. alone, with listeners consuming titles on-the-go, at home, and everywhere in between.

But what separates a chart-topping audiobook from one that gets lost in the digital shelf?

It’s not just the author or the story, it’s the production value.

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Monetizing the Mic: How Podcasters Are Earning in 2025 (and What’s Next)
Erik Krosby Erik Krosby

Monetizing the Mic: How Podcasters Are Earning in 2025 (and What’s Next)

Podcasting is no longer a passion project, it’s a profession. In 2025, the audio industry is expanding faster than ever, and so are the ways podcasters can earn a living.

Gone are the days when monetization meant relying solely on host-read ads or a single sponsor deal. Today’s creators have a growing toolkit of revenue streams, and emerging tech is opening the door to new opportunities for indie producers and podcast networks alike.

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Careers Behind the Mic: Popular Jobs in Podcasting and Audiobook Production
Erik Krosby Erik Krosby

Careers Behind the Mic: Popular Jobs in Podcasting and Audiobook Production

Podcasting and audiobooks are no longer niche media, they’re mainstream powerhouses. With global audiences in the hundreds of millions and revenues in the billions, the audio industry is booming. But behind every bestselling audiobook or chart-topping podcast is a team of skilled professionals making it all sound seamless.

If you're drawn to the storytelling, tech, or strategy behind the scenes, here’s a look at the most in-demand jobs in podcasting and audiobook production in 2025.

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Why Video Podcasts Are Booming And What It Means for Creators & Advertisers in 2025
Erik Krosby Erik Krosby

Why Video Podcasts Are Booming And What It Means for Creators & Advertisers in 2025

In the evolving world of digital media, one trend is impossible to ignore: video podcasts are exploding in popularity and the momentum is only accelerating in 2025.

While audio-only podcasts have long dominated the space, the addition of visuals is reshaping how content is consumed, monetized, and created. Whether it's full episodes on YouTube, short clips on TikTok, or livestreams on Spotify, video is turning podcasting into a multi-sensory experience.

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Top Audiobook Trends Shaping 2025
Erik Krosby Erik Krosby

Top Audiobook Trends Shaping 2025

The audiobook world continues to evolve rapidly, fueled by emerging technology, shifting consumer habits, and a deeper appreciation for immersive audio storytelling. As we move through 2025, several key trends are redefining how audiobooks are created, consumed, and monetized. Whether you're a publisher, narrator, author, or avid listener, here's what to look for.

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The Rise of Subscription-Based Models: A Game Changer for Podcasting
Erik Krosby Erik Krosby

The Rise of Subscription-Based Models: A Game Changer for Podcasting

Like any content driven industry, podcasting has faced its challenges when it comes to monetization. For years, creators and networks have relied heavily on advertising revenue, sponsorships, and donations. But in 2025, it might be subscription-based models that reshape revenue growth in the industry.

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How Creators Are Using AI Co-Hosts in Podcast Production
Erik Krosby Erik Krosby

How Creators Are Using AI Co-Hosts in Podcast Production

In 2025, artificial intelligence is no longer just behind the scenes in podcasting, it’s on the mic. AI co-hosts are making waves across the podcasting world, transforming how creators produce, script, and present their shows. What started as a tech curiosity is quickly becoming a creative tool and even a collaborator.

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