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Beyond Audio: Welcome to the Liquid Content Era of Podcasting
Erik Krosby Erik Krosby

Beyond Audio: Welcome to the Liquid Content Era of Podcasting

For nearly two decades, a podcast meant one thing: an audio file, released on a schedule, downloaded through an RSS feed. That definition no longer holds. In 2026, a single episode might live as a YouTube show, a set of vertical clips, a newsletter, a livestream, and a ticketed live event, all built from the same conversation. Industry watchers are calling this shift the "liquid content" era, and it's reshaping how shows are made, marketed, and monetized.

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Audible's ACX Shakeup: What the End of the Legacy Royalty Model Means for Indie Audiobook Authors
Erik Krosby Erik Krosby

Audible's ACX Shakeup: What the End of the Legacy Royalty Model Means for Indie Audiobook Authors

For more than a decade, ACX has been the default starting point for indie authors who wanted their book turned into an audiobook. That era is now ending. Audible is retiring the legacy royalty model that has defined indie audio production since ACX launched, and every rights holder with a title on the platform has a real decision to make before the end of the year. This is not a minor policy tweak. It is a fundamental change to how indie audiobooks get funded, distributed, and monetized, and it is forcing thousands of authors to rethink their audio strategy from the ground up.

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The Podcast Discoverability Crisis: Why 4.7 Million Shows Are Fighting to Be Heard
Erik Krosby Erik Krosby

The Podcast Discoverability Crisis: Why 4.7 Million Shows Are Fighting to Be Heard

Podcasting has never been more popular, and that is exactly the problem. With roughly 4.7 million podcasts now registered worldwide, the medium has quietly slid into a state that industry insiders are calling a discoverability crisis. It is no longer enough to make a great show. Creators and platforms alike are racing to answer a much harder question: how do people actually find new podcasts in an ocean this large?

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Chapter Markers and Metadata: Small Details That Improve Listener Experience
Erik Krosby Erik Krosby

Chapter Markers and Metadata: Small Details That Improve Listener Experience

When people talk about improving podcast or audiobook production, the conversation usually turns to microphones, editing software, or narration technique. Those things matter, but there is a quieter category of production work that gets overlooked far too often, and that is metadata. Chapter markers, episode titles, descriptions, and tags do not sound glamorous, but they shape how listeners actually experience your content, discover it, and come back to it.

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Why Podcasts Are Suddenly Everywhere on Netflix
Erik Krosby Erik Krosby

Why Podcasts Are Suddenly Everywhere on Netflix

For years, Netflix was the place you went for shows and movies, while podcasts lived somewhere else entirely, tucked into a separate app and a separate part of your day. That line is now blurring fast. Over the past several months, Netflix has struck a string of deals that bring some of the biggest names in podcasting onto its platform, and by most signs, this is just the beginning.

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Podcasting Is a Multi-Billion Global Business, and It’s Bigger Than We Thought
Erik Krosby Erik Krosby

Podcasting Is a Multi-Billion Global Business, and It’s Bigger Than We Thought

The podcast industry may be far bigger than previously thought. New research from Owl & Co. estimates global podcast revenue reached $9.2 billion in 2025, following its eye-opening $7.3 billion estimate for 2024. With advertising, subscriptions, video, and consumer revenue all contributing to the boom, podcasting is rapidly evolving from an audio format into a major global media business.

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When Podcasts Become Audiobooks: The Lines Between Audio Formats Are Disappearing
Erik Krosby Erik Krosby

When Podcasts Become Audiobooks: The Lines Between Audio Formats Are Disappearing

The worlds of podcasting and audiobooks have always shared plenty of common ground, but the line separating the two formats is becoming increasingly difficult to see. A new Forbes piece explores how podcasting and audiobooks are converging, creating a rapidly evolving audio landscape where the same listeners, platforms, creators, and technologies are increasingly serving both markets.

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This Summer, Podcasting Has a New No. 1 …and a New Identity
Erik Krosby Erik Krosby

This Summer, Podcasting Has a New No. 1 …and a New Identity

Every June, Podtrac's monthly publisher rankings offer a quiet check-up on the podcast industry's pulse. This year's report landed with two headlines worth sitting with, because together they tell a story about where podcasting is headed this summer: iHeartMedia held onto its title as the largest podcast publisher, but "Crime Junkie" dethroned "The Daily" to claim the No. 1 spot in the charts, and video now accounts for roughly a quarter of all global full-episode consumption, according to Inside Radio.

None of these facts are shocking by themselves. Put together, however, they capture a medium in the middle of a genuine identity shift.

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Audiobooks Keep Climbing While E-books Stall. What May 2026's Numbers Tell Us
Erik Krosby Erik Krosby

Audiobooks Keep Climbing While E-books Stall. What May 2026's Numbers Tell Us

If you needed one more sign that audiobooks have moved from "growing niche" to "core publishing format," May 2026 delivered it. U.S. digital audiobook revenue rose 13% year-over-year to $100.7 million, according to the latest publishing sales data, a gain that stands out even more sharply next to e-books, which actually slipped nearly 1% over the same period.

It's a small snapshot, one month, one country, but it fits a pattern that's been building for years: audiobooks aren't just riding the coattails of digital publishing anymore. They're pulling ahead of it.

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Is AI Replacing Human Voices? The Future of AI in Podcasting, Radio, and Audiobooks
Erik Krosby Erik Krosby

Is AI Replacing Human Voices? The Future of AI in Podcasting, Radio, and Audiobooks

Artificial intelligence is transforming podcasting, radio, and audiobook production through voice generation, automated editing, and intelligent workflows. But does that mean AI will replace human creators? Discover where AI excels, where human storytelling still has the advantage, and why the future of audio production will likely combine the best of both worlds.

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The Missing Chapter: Marketing Your Audiobook and Podcast
Erik Krosby Erik Krosby

The Missing Chapter: Marketing Your Audiobook and Podcast

Creating a great podcast or audiobook is only half the journey. In today’s crowded audio marketplace, independent creators need a thoughtful marketing and promotion strategy to help their work reach the right audience. The good news is that there are more tools, platforms, and resources available than ever before. Whether you are launching your first podcast, publishing an audiobook independently, or building a long-term audio brand, the right promotional approach can make a significant difference.

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Preparing Your Book for Audiobook Production: What Authors Need to Know Before Recording
Erik Krosby Erik Krosby

Preparing Your Book for Audiobook Production: What Authors Need to Know Before Recording

Turning a written book into an audiobook is more than simply having someone read the text aloud. A successful audiobook requires thoughtful preparation to ensure the story, information, and overall listening experience translate naturally from the page to the ear. While novels often adapt smoothly, nonfiction books, business books, textbooks, and illustrated works can require additional planning, especially when they include images, charts, tables, footnotes, or complex formatting.

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From Listening to Experiencing: The Power of Immersive Audio
Erik Krosby Erik Krosby

From Listening to Experiencing: The Power of Immersive Audio

A great story does more than communicate information, it transports us. While words create the foundation, sound has the unique ability to build an entire world inside a listener’s imagination. From the quiet creak of a door opening in a mystery podcast to the subtle ambience of a forest surrounding an audiobook character, immersive sound design turns audio into an experience rather than just a recording.

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AI Voice Search Could Change How We Discover Podcasts and Audiobooks
Erik Krosby Erik Krosby

AI Voice Search Could Change How We Discover Podcasts and Audiobooks

Spotify is changing the way people discover podcasts and audiobooks. Its new AI-powered voice search lets listeners ask for exactly what they want using natural conversation instead of keywords, making content discovery faster, smarter, and more personalized. In this post, we explore what the feature means for creators, publishers, and why professional production and strong metadata are becoming more important than ever.

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How to Record Professional Podcasts & Audiobooks at Home
Erik Krosby Erik Krosby

How to Record Professional Podcasts & Audiobooks at Home

Recording from home has never been easier. Whether you're launching a podcast, narrating an audiobook, or recording voice-over content, today's affordable USB microphones and free software make it possible to achieve excellent audio quality without building a professional studio.

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The Most Popular Audiobook Genres of 2026 (So Far)
Erik Krosby Erik Krosby

The Most Popular Audiobook Genres of 2026 (So Far)

Audiobooks continue to reshape the publishing industry, and 2026 is proving to be another record-breaking year for the format. With millions of listeners choosing to enjoy books during commutes, workouts, household chores, and even while relaxing at home, publishers are investing heavily in audio-first releases and celebrity narrators. While every genre has found an audience, a handful of categories have clearly emerged as the biggest winners during the first half of the year.

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Starting a Video Podcast: A Beginner's Guide
Erik Krosby Erik Krosby

Starting a Video Podcast: A Beginner's Guide

If you've been thinking about starting a video podcast, you're not alone. Video podcasting has exploded in popularity over the past few years, thanks to platforms like YouTube, Spotify, and social media making it easier than ever for creators to reach new audiences. While it might seem intimidating at first, getting started is much more achievable than most people realize.

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AI-Generated Audiobook Piracy Is Becoming Publishing’s Next Major Challenge
Erik Krosby Erik Krosby

AI-Generated Audiobook Piracy Is Becoming Publishing’s Next Major Challenge

AI-generated audiobook piracy is emerging as a major challenge for the publishing industry. With unauthorized synthetic versions of bestselling titles spreading across platforms like YouTube, publishers are facing a new wave of copyright concerns. But AI may also offer part of the solution, helping expand legitimate audiobook availability, revive backlist titles, and create new ways for listeners to access content legally.

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Tencent Music’s Ximalaya Deal Could Reshape the Future of Audio
Erik Krosby Erik Krosby

Tencent Music’s Ximalaya Deal Could Reshape the Future of Audio

China has recently approved Tencent Music's $2.4 billion acquisition of audiobook and podcast platform Ximalaya, creating one of the world's largest all-in-one audio ecosystems. The deal signals a growing trend toward combining music, podcasts, and audiobooks under a single platform, offering a glimpse of what the future of digital audio could look like.

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From Mic to Merch Store: The Creator Economy’s Next Evolution
Erik Krosby Erik Krosby

From Mic to Merch Store: The Creator Economy’s Next Evolution

Podcast merchandise has evolved from simple branded swag into a major revenue driver for creators. As audiences become more loyal and platforms make selling easier, successful podcasters are now building merch into the core of their business strategy, turning listeners into customers and community members at the same time.

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