In the ever-evolving world of marketing, businesses are constantly searching for new and innovative ways to reach their target audiences. Traditional advertising methods, such as TV ads, billboards, and even social media posts, are no longer enough to capture the attention of today's savvy consumers. Enter the era of influencer podcasts, a powerful tool that’s quickly reshaping the marketing landscape.

According to industry estimates, the global podcast advertising revenue reached approximately $4 billion in 2024, marking a 16% year-over-year increase from the previous year. This growth indicates a steady expansion of the podcasting market, transitioning from its rapid pandemic-era boom to a more sustainable trajectory.

In an age of ad blockers, banner blindness, and skipped YouTube pre-rolls, brands are increasingly turning to a more immersive, trust-building format, podcasting. But not just traditional sponsorships, branded content, where the brand is the creator or central collaborator, is emerging as a powerful way to build long-term brand equity.

In an era where podcasts have exploded in popularity, standing out in a crowded field requires more than a good microphone and an engaging script. Sound design, the creative use of audio elements like ambient sound, effects, and music, is an often underestimated pillar of high-quality podcast production. When used thoughtfully, sound design can transform your podcast from simply informative to powerfully immersive.

In the age of home studios and remote content creation, the line between amateur and professional audio is increasingly blurred. With a laptop, a microphone, and a bit of creativity, creators can produce podcasts, voiceovers, music, or video content from virtually anywhere. But as many soon discover, producing high-quality recordings at home is rarely as easy as plugging in and pressing the record button

In a world where emails pile up faster than we can read them and Zoom fatigue is very real, internal podcasts are emerging as a powerful tool to cut through the noise and bring teams together in a more human way.

Whether your company is remote, hybrid, or in-office, clear communication is the backbone of any successful organization. But communication isn’t just about pushing information, it’s about making people feel informed, engaged, and connected. That’s where internal podcasts shine.

Branded content has become a cornerstone of podcast monetization, offering a valuable revenue stream for creators and a powerful storytelling vehicle for brands. But as more sponsors seek airtime, listeners are becoming increasingly discerning. Today’s podcast audiences crave genuine voices, real stories, and transparent motives and they can spot inauthenticity a mile away.

If you’re thinking about launching a podcast, or leveling up your current workflow, you’ve probably asked yourself this question: Should I use Riverside.fm or just stick with Zoom?

At first glance, they both let you record remote interviews. But under the hood, they’re very different beasts, and choosing the right one can make a massive difference in your audio quality, editing time, and listener experience.

If you’ve just finished recording your audiobook, first, a huge congrats! That’s no small feat. But if you thought the hardest part was behind you, think again. Uploading an audiobook to Audible (via Amazon’s Audiobook Creation Exchange, aka ACX) comes with its own unique set of challenges. As an audio producer and indie creator, I’ve helped many authors navigate this final step, and trust me, it's not always as intuitive as you'd hope.

Podcasting continues to evolve at lightning speed in 2025, with fresh voices joining the space, platforms redefining the rules, and industry leaders grappling with how to measure success. Whether you're a podcaster, producer, or passionate listener, here's a quick roundup of what’s happening right now.

In the golden age of audio, podcasting has exploded into one of the most powerful storytelling mediums out there. From true crime to business insights, self-help to comedy, there’s a show (or a dozen) for everyone. But beyond the earbuds and episode lists lies a marketing opportunity that’s quietly gaining serious traction: branded content in podcasting.

In a world where consumers are constantly bombarded by ads, it’s no surprise that traditional advertising is starting to lose its edge. People are tired of being sold to — they’re skipping commercials, blocking pop-ups, and tuning out banner ads. So, how can brands still connect meaningfully with their audience?

Podcasting continues to evolve at a rapid pace, with major shifts in content, platform strategies, and audience preferences shaping the landscape. From corporate acquisitions to new creative endeavors, here’s a look at the latest trends and changes in the podcasting world.

As of early 2025, estimates indicate there are around 4.4 million podcasts worldwide. So, how does a show get to the top?

Podcasting continues to thrive, with millions of listeners tuning in daily. If you’re looking to start a podcast or discover new shows to enjoy, here are the top podcasting topics that captivate audiences worldwide.

Check out a more data-driven perspective on the most popular podcasting topics with a dive into recent statistics and trends.

Audiobooks have transformed the way we consume literature, offering a convenient and immersive experience for book lovers on the go. Whether commuting, working out, or winding down before bed, more people than ever are turning to audiobooks as their preferred way to "read." But just how popular are audiobooks today? Let’s dive into the latest trends and statistics shaping this booming industry.

Want to level up your podcast production? Let’s talk about some best practices that will not only up your game, but save you lots of time and frustration!